2020 has seen a flood of innovation across different business sectors. From fashion, to F&B, to healthcare, marketing has evolved as businesses take to digital platforms. With the reduction of in-person interactions, it was obvious that branding had to move online. Yet, businesses which saw success in 2020 did more…

In our previous blog, Team Luxeveda outlined the growth trajectory of the luxury industry, and briefly described some of the dominant trends to look out for in the next few years. Most noteworthy is the change of luxury lifestyle, with consumers choosing to invest in experiences instead of products. Indeed…

The luxury industry faced a multitude of challenges in the second and third quarters of 2020. After falling by an estimated 25% in the first quarter, the slowdown only accelerated. Indeed, 2020 was a year of the fall of traditional luxury lifestyle. However, not all was bleak for luxury brands…

It is a known fact that video marketing is a powerful tool to effectively market and engage with your audience. It is an all in one package that delivers effectively in a short period of time. Transitioning from long videos the short video marketing space has also seen immense popularity…

Search Arbitrage is purchasing a keyword on one search engine, for example, Google, while directing the person searching to another engine (i.e. Ask.com, about.com, info.com) for the same or similar more expensive term. In simple terms, it is when “search engines” pay for a click to get a click and…

A foundational aspect of setting up a digital presence for your business is your website. It is not enough to simply have a great website; after all, you want traffic and conversions from your site. While SEO and SEM are two sides of the same coin, they consist of different…

Machine learning is a technological powerhouse that has been gaining popularity in recent years. It is predicted to be the future technology with which we all will work. Indeed, in the field of marketing, machine learning is dominating most conversations today. As a technology, machine learning is at its infancy…

Given the emphasis on hybrid marketing, the newest trend in marketing is the increasing use of technology in business. For the new generation of professionals, marketing technology basics come naturally as part of any good marketing plan. For the uninitiated, how to use marketing technology can require some new learning…

For any website to be successfully ranked well during a search SEO is a For any website to be successfully ranked well during a search, SEO is a crucial step. As we have mentioned in our last blog, SEO will improve website usability as well as give larger visibility in…