BUILD A SUSTAINABLE BUSINESS FOR BRAND GROWTH

sustainable business growth

STARTING ON BUILDING A SUSTAINABLE BUSINESS MODEL:

  • Analyse your supply side:
    When it comes to your supply side, look at what waste you are producing and its source. A simple analysis then can tell you whether you can conduct your business with less waste, or even whether you can reuse/ sell some of it!
  • Train all staff members:
    Make sure your team knows your strategy and how your waste is being segregated. It is imperative that everyone is on the same wavelength. At the end of the day, your team represents your business.
  • Sustainable marketing:
    The market potential for a sustainable business is steadily growing. Along with real business improvements, like greater efficiency, a sustainable business model also builds authenticity through a transparent supply chain. This transparency in turn attracts customers, who feel confident with transacting with your business.

HOW YOUR BRAND CAN INTEGRATE SUSTAINABLE MARKETING:

  1. Focus on Core Values: The most successful companies have a mission beyond making money, and their sustainable marketing strategy should reflect that. Look at your business offering and conduct an analysis to see where the issues are in the supply chain. Never forget, your consumers purchase from you for a reason: so do not shift from your core business values. Instead, integrate sustainability to become one of your core values.
  2. Cost-Benefit Analysis: A cost-benefit analysis can help you understand how having a sustainable business model will generate revenue while producing positive externalities. For example, Levi Strauss & Co. has committed to sustainability while continuing to grow profitably.
  3. Weave a Narrative: Stakeholders are interested in knowing how your brand is working towards a sustainable business model. An important aspect of sustainable marketing should be to include regular and transparent communications. Communicating your progress towards your sustainability goals will attract more people to your brand. This is also great for revenue generation.
  4. Be Customer-Centric: It is important to understand your customers, how much they care about an issue and how much of an impact your new business positioning will make. Understanding customer needs (and wants) will be crucial when it comes to sustainable marketing.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store